AI portfolios and the future of hiring designers

I recently interviewed a designer who used AI to create a prototype for her portfolio. On the surface, that was fine, AI can be a powerful tool for designers. But when I asked why she made a specific design decision (the placement of a button) her response was: “The AI did it.” There was no […]

How to run a whiteboard activity to reveal a designer’s true potential

Whiteboard activities have become a staple in design interviews — especially for UX and product designers. Done well, they give you a window into how a candidate thinks, collaborates, and approaches problems. But here’s the catch: done poorly, whiteboard activities can feel intimidating, biased, or even like free work. That’s not good for the candidate […]

Want better design candidates? Start with a better job description

Hiring a great designer starts long before the first interview. It starts with your job description. Too often, job postings for UX, product design, design research, and UX engineering roles read like a laundry list of tools and buzzwords. The result? You don’t attract the talent you want — you attract people who can check […]